The Congruity Group
APRIL 20, 2023
Your suppliers? In 2005 Apple’s market value was $58 billion. Bottom line: Your stakeholders are among your highest value assets and should be prioritized as such. Those are all things that you can easily quantify, but what about your “intangible assets?” Your employees? Your customers? Did you know. percent of that.
Strategic Account Management Association
SEPTEMBER 13, 2021
In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable. We’re seeing it first hand. The ecosystem: When creating value, think outside your own business.
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Hubspot Sales
MAY 14, 2019
By far the biggest reason smaller, scrappier suppliers can kick out long-standing vendors? Every month or quarter, ask yourself: "Do I know who all of the current customer stakeholders are?". If it were 2005, that would have been a great response. The incumbent stopped truly working the account. Who's joined? They stop learning.
ClearPoint Strategy
NOVEMBER 2, 2021
Blue Ocean Strategy is a strategic planning model that emerged in a book by the same name in 2005. The bargaining power of suppliers. The leadership team or stakeholders identify the major issues and goals as a first step. From there, stakeholders will create action plans for each goal and begin tracking and measuring progress.
Red Star Kim
MAY 11, 2023
– famous advertiser David Ogilvy said: “the intangible sum of a product’s attributes” and author Marty Neumeier said: “ a brand is a person’s gut feeling about a product, service or organisation” (2005). A brand is a promise that it will deliver a set of attributes.
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