Strategic Account Management Association

SEPTEMBER 13, 2021

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Red Star Kim

MAY 11, 2023

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

Hubspot Sales

MAY 14, 2019

By far the biggest reason smaller, scrappier suppliers can kick out long-standing vendors? Every month or quarter, ask yourself: "Do I know who all of the current customer stakeholders are?". If it were 2005, that would have been a great response. The incumbent stopped truly working the account. Who's joined? They stop learning.

Stakeholders 93

Stakeholders Suppliers Meetings CRM 93

ClearPoint Strategy

NOVEMBER 2, 2021

The Balanced Scorecard is a strategy management framework created by Drs. Blue Ocean Strategy is a strategic planning model that emerged in a book by the same name in 2005. The bargaining power of suppliers. Measurement, analysis, and knowledge management. In this article. Balanced Scorecard. Blue Ocean Strategy.

Stakeholders 145

Stakeholders Software Software Organization 145