Account Development Account Management Global Accounts Sales Management 
DemandFarm
APRIL 26, 2023
Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.
Revegy
NOVEMBER 8, 2018
Before we dive into account planning best practices, let’s all get on the same page about account planning. Muñoz defines account planning as: A structured, repeatable methodology for analyzing an account or set of assigned accounts, developing a deeper understanding and identifying opportunities.
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