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Strategic Account Management

ProlifIQ

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

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Top 7 Books for Key Account Management

SmartKarrot

Key Account Management (KAM) is the art of strategically managing and nurturing these vital accounts, unlocking their full potential and driving long-term growth. Get ready to dive into a world of knowledge and unlock the secrets to mastering the art of Key Account Management ! Amazon Link 2. Amazon Link 4.

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How to Kick Off Your SaaS Sales Career

Hubspot Sales

No matter how much — or how little — experience you have in tech sales, it's possible to climb the career ladder in this field. You can start in SaaS sales as an SDR and with enough experience, you'll be able to work in roles like account executive, sales manager, and even vice president of sales.

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Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.

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Opportunity Planning: A Complete Guide

Arpedio

The lack of comprehensive account information and inability to collaborate across all account stakeholders results in limited visibility into the potential of each account. Why is opportunity management important? And to do this, a good sales team isn’t enough. What are the benefits of pipeline management?

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Get from Good to Great: Strategic Account Planning

Revegy

Before we dive into account planning best practices, let’s all get on the same page about account planning. Muñoz defines account planning as: A structured, repeatable methodology for analyzing an account or set of assigned accounts, developing a deeper understanding and identifying opportunities.