Account Development Document Key Account Management Stakeholders 
Upland
MAY 18, 2023
Sales maps for key accounts tend to be quite complex with many stakeholders. Next let’s investigate the key account management process To be effective at managing key accounts, sellers need a strong and repeatable process in place. Todd says he knows it sounds simple.
ProlifIQ
JUNE 21, 2023
Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.
Arpedio
OCTOBER 30, 2023
When presented with the topic of account plans , the CEO proudly fetched a hefty binder from a locked cupboard, blowing off the dust and revealing their “current” account plan. This binder, updated perhaps once a year during the budgeting process, perfectly illustrates the outdated approach to account planning.
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