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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Why is key account management important? Well, i f you don't have key account management in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key account management is the secret to grow revenue and customer retention.

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6 Primary Challenges That Key Account Managers Face

SmartKarrot

For this reason, you require a key account management process. . CEOs (Chief Executive Officer) and chief sales officers place a high priority on key account programs. Unfortunately, they frequently fall short of expectations for revenue growth. But, before that, let us look closely at the definition of a key account.

article thumbnail

6 Primary Challenges That Key Account Managers Face

SmartKarrot

For this reason, you require a key account management process. . CEOs (Chief Executive Officer) and chief sales officers place a high priority on key account programs. Unfortunately, they frequently fall short of expectations for revenue growth. But, before that, let us look closely at the definition of a key account.