PandaDoc

APRIL 21, 2023

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

Revegy

OCTOBER 16, 2018

While CRMs can serve as the global warehouse for customer data, they were not purpose built for KAM and they alone do not provide the actionable intelligence required to drive key accounts growth. Why CRMs Alone are not Adequate for Key Account Management. What does a Purpose-Built Key Account Management Software Look Like?

Key Account Management 40

Key Account Management Account Management CRM Management 40

Arpedio

JANUARY 11, 2023

Through proper account management, you are allowed to focus more on your efforts of generating business through existing accounts, instead of spending all your time trying to engage with new ones. It’s safe to say that when it comes to building long-term account relationships, your sales process is extremely important.

Account Management 52

Account Management Management Key Account Management B2B 52