Account marketing Conference Cybersecurity 
Red Star Kim
FEBRUARY 9, 2023
We created an example campaign increasing staff’s personal cybersecurity knowledge which also raised awareness of services for clients. We considered how to create and implement internal campaigns to increase engagement and product/service knowledge and prompt internal referrals.
Red Star Kim
JUNE 27, 2023
20% Lack of fee-earner engagement 20% Lack of M&BD time/resource 20% Integration with other aims/projects/campaigns 13% Culture (politics, lack of rewards) 7% Lack of senior support 7% Unclear or unrealistic aims/expectations 7% Scope creep 7% Poor internal communications/silo mentality Related campaigns, thought leadership and project management (..)
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