Red Star Kim

MAY 12, 2025

PM Forum members can view the hour video here In it to win it – Latest trends, lifecycle and working with non-MBD teams to deliver winning RFPs Related articles on pitching and tendering Book Review: Strategic Tendering for Professional Services April 2025 Pitching and tendering – Manage objections – Kim Tasso August 2024 You’re not listening – What (..)

Value Proposition 130

Value Proposition Procurement Decision-making Meetings 130

Red Star Kim

MAY 6, 2025

Details of future PM Forum training sessions: PM Forum – PM Forum Helping fee-earners prepare the perfect pitch (14 th May) Planning digital campaigns and content strategy (29 th May) Towards KAM and ABM – helping fee-earners with client relationship management (3 rd June) How to choose, setup and manage a CRM database (9 th June) Build your (..)

Media 130

Media Advertising Digitalization Leadership 130

Red Star Kim

JULY 14, 2025

38% Lack of fee-earner engagement 25% Lack of M&BD time/resource 6% Integration with other aims/projects/campaigns 6% Culture (politics, lack of rewards) 6% Project management processes/systems 6% Unclear or unrealistic aims/expectations 0% Scope creep 0% Poor internal communications/silo mentality (..)

Leadership 130

Leadership Management Communication Media 130

Red Star Kim

NOVEMBER 18, 2022

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. After two years online, you could feel the excitement of being face-to-face with 150 people in the familiar TUC Conference Centre in London’s West End. Previous conference reports. Implement strategy.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Arpedio

MAY 30, 2022

Key takeaways from SAMA’s Annual Conference. ? Not sure what it means to be a journey orchestrator in Account Management? Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Red Star Kim

NOVEMBER 17, 2023

Both survey and interviews were compiled into a report which was presented at a partner conference with themes for break outs. These interviewees typically refer to a host of firms and so have a uniue insight into the “good, bad and ugly” allowing competitor analysis.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

FEBRUARY 9, 2023

One delegate reported that her firm arranged regular “Back to the Office” conferences where staff spent time opting to attend different talks (many provided by external speakers) and walking round stalls where the firm’s different services were promoted in interesting ways.

Management 130

Management Emotional Intelligence Cybersecurity CRM 130