Red Star Kim

NOVEMBER 18, 2022

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. After two years online, you could feel the excitement of being face-to-face with 150 people in the familiar TUC Conference Centre in London’s West End. Previous conference reports. Implement strategy.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Arpedio

MAY 30, 2022

Key takeaways from SAMA’s Annual Conference. ? Not sure what it means to be a journey orchestrator in Account Management? Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Red Star Kim

NOVEMBER 17, 2023

Both survey and interviews were compiled into a report which was presented at a partner conference with themes for break outs. These interviewees typically refer to a host of firms and so have a uniue insight into the “good, bad and ugly” allowing competitor analysis.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

DECEMBER 19, 2023

The campaign was part of an exciting project 7BR announced in 2022. The campaign was part of an exciting project 7BR announced in 2022.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Red Star Kim

FEBRUARY 9, 2023

One delegate reported that her firm arranged regular “Back to the Office” conferences where staff spent time opting to attend different talks (many provided by external speakers) and walking round stalls where the firm’s different services were promoted in interesting ways.

Management 130

Management Emotional Intelligence Cybersecurity CRM 130

Red Star Kim

DECEMBER 18, 2023

Back to basics – importance of segmentation and personas (kimtasso.com) and Marketing and BD planning – Segmentation, Rock Stars and Engagement (kimtasso.com) Further posts on real estate marketing Thought leadership campaigns: Arcadia, JLL and Remit (kimtasso.com) December 2022 Next steps in growing a small surveying and property practice (kimtasso.com) (..)

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

JUNE 27, 2023

20% Lack of fee-earner engagement 20% Lack of M&BD time/resource 20% Integration with other aims/projects/campaigns 13% Culture (politics, lack of rewards) 7% Lack of senior support 7% Unclear or unrealistic aims/expectations 7% Scope creep 7% Poor internal communications/silo mentality Related campaigns, thought leadership and project management (..)

Leadership 130

Leadership Management Stakeholders Communication 130