Red Star Kim

OCTOBER 25, 2023

I had the pleasure of meeting Helen Kensett at the recent PM Forum Conference. Another valuable AI-powered tool for the MarTech armoury. So here’s a brief system review: CogniClick for instant, personalised research reports using AI. And we subsequently had a conversation about CogniClick.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

Zendesk

JULY 27, 2023

Starting Wiz at the dawn of the Covid-19 outbreak Ironically, Wiz’ co-founders left Microsoft to start their own cybersecurity weeks before the US declared a nation wide lockdown, which isn’t the ideal situation for any startup. Sometimes in a startup, there is too much noise,” says Luttwak.

Cybersecurity 52

Cybersecurity Investors Acquisition Meetings 52

Red Star Kim

FEBRUARY 9, 2023

We created an example campaign increasing staff’s personal cybersecurity knowledge which also raised awareness of services for clients. We considered how to create and implement internal campaigns to increase engagement and product/service knowledge and prompt internal referrals.

Management 130

Management Emotional Intelligence Cybersecurity CRM 130

Red Star Kim

JUNE 27, 2023

20% Lack of fee-earner engagement 20% Lack of M&BD time/resource 20% Integration with other aims/projects/campaigns 13% Culture (politics, lack of rewards) 7% Lack of senior support 7% Unclear or unrealistic aims/expectations 7% Scope creep 7% Poor internal communications/silo mentality Related campaigns, thought leadership and project management (..)

Leadership 130

Leadership Management Stakeholders Communication 130

CoSell

JANUARY 23, 2021

Perhaps there are issues with big data usage and cybersecurity appearing on the horizon. Perhaps there are business mergers and acquisitions that are taking place in their world. Maybe they are facing new changes with legislation. The more you understand their perspective, the more you can meet them personally in your videoconference.

Cybersecurity 98

Cybersecurity Insurance Internet B2B 98

DemandFarm

MAY 12, 2023

Focusing on customer needs and wants: Successful Global Account Management requires a customer-centric approach that prioritizes customers’ needs and wants.Example: An enterprise cybersecurity company can conduct in-depth research to understand the specific security concerns and challenges of their key clients.

Global Accounts 52

Global Accounts Account Management Management Logistics 52

Mercuri International

MARCH 8, 2023

In particular, we’ve now had time to consider and reflect on some key findings from The Sales Conference, Mercuri International’s most recent global event, which was held in November ‘22, and brought together business leaders and some fascinating keynote speakers.

Decision-making 52

Decision-making Supply Chain Cybersecurity Business Growth 52