Red Star Kim

OCTOBER 25, 2023

I had the pleasure of meeting Helen Kensett at the recent PM Forum Conference. Another valuable AI-powered tool for the MarTech armoury. So here’s a brief system review: CogniClick for instant, personalised research reports using AI.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

Zendesk

JULY 27, 2023

Starting Wiz at the dawn of the Covid-19 outbreak Ironically, Wiz’ co-founders left Microsoft to start their own cybersecurity weeks before the US declared a nation wide lockdown, which isn’t the ideal situation for any startup. Sometimes in a startup, there is too much noise,” says Luttwak. says Luttwak.

Cybersecurity 52

Cybersecurity Investors Acquisition Meetings 52

Red Star Kim

FEBRUARY 9, 2023

At the end of January, I enjoyed meeting delegates (at the Novotel at Tower Hill) on the MBL “Developing more work from referrers and intermediaries” workshop. Cross-pollination could be achieved by having people attend meetings for different departments.

Management 130

Management Emotional Intelligence Cybersecurity CRM 130

CoSell

JANUARY 23, 2021

Perhaps there are issues with big data usage and cybersecurity appearing on the horizon. The more you understand their perspective, the more you can meet them personally in your videoconference. As many experts predict, video meetings are part of a trend that is set to only increase.

Cybersecurity 98

Cybersecurity Insurance Internet B2B 98

DemandFarm

MAY 12, 2023

Focusing on customer needs and wants: Successful Global Account Management requires a customer-centric approach that prioritizes customers’ needs and wants.Example: An enterprise cybersecurity company can conduct in-depth research to understand the specific security concerns and challenges of their key clients.

Global Accounts 52

Global Accounts Account Management Management Logistics 52

PandaDoc

OCTOBER 3, 2023

AI-powered CRM systems like Salesforce can automatically log details, adjust inventory, and set strategic follow-ups, which is simply impossible within a strict meeting schedule. Beyond training, address change management concerns transparently via town halls and 1-on-1 meetings. A recurring monthly review meeting was scheduled.

Artificial Intelligence 52

Artificial Intelligence Sales CRM e-Learning 52

Red Star Kim

JUNE 27, 2023

25% No budget for research/external agencies 19% Lack of resources in marketing/BD 19% Lack of fee-earner buy-in/engagement 13% Perception of marketing/BD 6% Insufficient data and information 6% Everyone prefers to do their own thing 6% Fee-earners won’t work together/stick at things 6% Other (Fee-earners take control of the process and don’t always (..)

Leadership 130

Leadership Management Stakeholders Communication 130