Account marketing Decision-making Key Account Management Webinar 
Red Star Kim
JUNE 15, 2023
Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. Others may find that the M&BD team is responsible for research.
Red Star Kim
OCTOBER 16, 2023
And the problem was compounded with extraordinarily long lead times for sales through complex decision-making processes in professional services. Referrer management activities were varied and sometimes creative. There were the staples of emails, webinars with external speakers, networking and team-on-team socials.
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