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Strategic Account Management

ProlifIQ

An account plan is a critical tool in strategic account management that outlines the objectives, strategies, and actions required to effectively manage and grow key accounts. How does a strategic plan differ from a key account strategy?

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Customer Centric Growth Amid COVID

Revegy

Account Intelligence is the Core of Customer Centricity. Developing customer insights isn’t a one-time, static exercise. It is an ongoing effort that should be an integrated part of your client development and account planning strategy. The best ideas may not always come from the sales team.