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Strategic Account Management

ProlifIQ

By focusing on these key accounts, businesses can get more return on investment and establish long-term partnerships. A successful strategic account management strategy begins with a deep understanding of the role strategic accounts play in an organization’s success.

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Customer Centric Growth Amid COVID

Revegy

Account Intelligence is the Core of Customer Centricity. Developing customer insights isn’t a one-time, static exercise. It is an ongoing effort that should be an integrated part of your client development and account planning strategy. Map these strategic plans collaboratively.

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How to Succeed With Account Management

Arpedio

In order to succeed in today’s B2B industry, you need to align your sales strategies to sales and buyer expectations for personalization. And this is where account management comes in. In fact, it’s particularly important for B2B organizations, as a lot of their success rests on the quality of their account management.