article thumbnail

Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.

article thumbnail

Strategic Account Management

ProlifIQ

By identifying and categorizing strategic customers, account managers can allocate appropriate resources, tailor their approach, and develop customized strategies to meet the specific needs of each account. Strategic account management planning involves proactive and strategic thinking.