Account Strategy Key Account Management Stakeholders Strategic Thinking 
ProlifIQ
JUNE 21, 2023
This team consists of dedicated professionals who work collaboratively to support the strategic account manager in delivering value to the strategic accounts. Strategic account management planning involves proactive and strategic thinking. But where do companies often have gaps?
DemandFarm
APRIL 26, 2023
Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.
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