Whitespace – the missing sales metric that can mean success or failure
Upland
MARCH 19, 2021
Still, most companies undervalue this critical sales channel, often to the point where they haven’t even set up key performance indicators (KPIs) around it. According to Gartner, only 28% of sales leaders say they’re meeting their cross-selling and upselling growth targets. And many company leaders know it’s a missing element.
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