How to calculate ROI of CRM (& improve it too!)
Insightly
JANUARY 2, 2024
The return on investment (ROI) calculation is ubiquitous in business. Marketers use ROI to benchmark the effectiveness of their advertising placements. Focused sales reps find more time for prospecting, customer acquisition, and upselling, which results in a healthier pipeline. the ROI of CRM). No one doubts that.
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