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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Then we consider data about our internal environment – our finances, our people, our services, our marketing and business development, our systems, our culture etc. We obtain data about our external environment – using a PESTLE analysis , competitor analysis and understanding trends in our markets, sectors and clients.

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Ethics of AI in CX

Zendesk

AI can also help your human agents adapt on the fly by automatically suggesting helpful articles based on real-time customer messages. Research any AI technology before you use it to ensure it provides sufficient cybersecurity measures (depending on where you operate).