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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

Account Planning Account Planning is the process of developing a strategic plan for managing and growing key accounts, typically involving collaboration between sales, marketing, and customer success teams.

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Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

The value proposition goes beyond what the sales organization communicates to customers and articulates the organization’s understanding of the customer’s business and issues, what the organization can accomplish for the customer, and how the organization differentiates itself from the competition. Brennan says.