Avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs
Red Star Kim
AUGUST 18, 2022
Some firms have failed to invest in essential CRM, digital marketing (including web site CMS), and pipeline management infrastructure so their M&BD professionals are ham-strung before they even start. And don’t drag your heels when making offers and negotiating – other firms will snap up the best candidates if you do.
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