Remove Client Relationships Remove Customer Life Cycle Remove Decision-making Remove Leadership
article thumbnail

Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. Value Selling A sales approach that focuses on benefiting the customer throughout the life cycle of your relationship.

CXM 520
article thumbnail

Great Account Management Job Resources & Job Description

SmartKarrot

An Account Manager is a professional responsible for building and maintaining healthy client relationships. To ensure that the customers are satisfied To improve customer retention. Their job role requires them to oversee the entire customer life cycle and ensure they are satisfied with the products or services offered.