Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management
Strategic Account Management Association
SEPTEMBER 11, 2020
CRM systems are focused on opportunity management , while CXM systems are focused on managing the ongoing delivery of value and the assessment of outcome attainment. The Customer Life Cycle: From Awareness to Advocacy. Advantages and key design elements of CXM system. This is where CXM shines.
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