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Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic

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A further trend is co-creating, collaborative or open innovation and she explores the ideas of several others here including the idea of crowd storming (where the online space is used for mass brainstorming, problem-solving and innovation). Experiment with ideas (where she refers to Seth Godin’s book “ Poke the Box” ).