Chief Customer Officer Strategy: Dispensable Playbook or Most Valuable Player?
Customer Think
MAY 8, 2023
Defensive plays in customer experience management (CXM) are in Service, Loyalty programs, Net Promoter System, and closed-loop Voice of the Customer (VoC). Offensive plays are in Customer Success, Onboarding, Education, and Operations; Qualitative VoC, Data Mining, and Analytics; Account Management, Journey […]
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