Remove Global Accounts Remove Leadership Remove Sales Remove Value Proposition
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Pitching, differentiation and competitor analysis

Red Star Kim

Whilst there are many ways to differentiate (see below) it does imply that you will consider – from the client’s perspective – how your firm’s offering or value proposition is different from the competitors. There’s an introduction to value propositions at: What is a value proposition or USP – and how do I create one?

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Sales Leaders: Are You Executing These Five Q1 Must Do’s?

Revenue Storm

For 20 years, I had a monthly sales quota. Even when I was leading a $400 million global accounts organization. Each and every month, I learned there are some critical actions every sales leader should be taking as we head towards the end of the first quarter. Average Sales Cycle: 6 months. Start with the numbers.

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Strategic Account Management Best Practices Checklist

The Chapman Group

Greater clarity on title and role within the formalized program often benefit all account managers; including the top achievers. Some organizations have also chosen the terms GAM (Global Account Manager), and CAM (Corporate Account Manager). External business reviews; Collaborative Action Planning with accounts.

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Exclusive insights from the SAMA Executive Symposium

Arpedio

The symposium offered invaluable insights into the world of successful SAM programs, highlighting the importance of a deep understanding of customer initiatives, organizational commitment, and strategic alignment across all levels, coupled with adaptive leadership and a relentless focus on timing and consistency to master the SAM program hype cycle.

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The Strategic Account Manager within a “Best-in-Class” Strategic Account Management Program

The Chapman Group

Greater clarity on title and role within the formalized program often benefit all account managers; including the top achievers. Some organizations have also chosen the terms GAM (Global Account Manager), and CAM (Corporate Account Manager). External business reviews; Collaborative Action Planning with accounts.

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Account Based Marketing interview by Pfizer COE

Cosawi

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). One of her focus areas is maximizing Account-Based Marketing (ABM) capabilities to enable KAM and make patient-centricity a reality. Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked.

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Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

Your Revenue Roadmap: Driving Your Sales Strategy with Compensation. My tour guide, Cliff, was a driver sales rep for a major brewing company. In addition to being a driver sales rep, Cliff had become a bit of a marketer, too, since the company had changed his objectives a short time ago.