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Tips for Building a Highly Effective Sales Training Program

Brooks Group

More than ever, sales professionals need sales training programs that can help them keep pace with the demands of the modern sales process. Sales training pays off in many ways. A recent study by Accenture found that every dollar spent on training got a $4.53 What is Sales Training?

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How to Develop a Sales Enablement Plan That Delivers Results

Mike Kunkle

Then you can build the playbooks and sales support content to help your reps sell to these buyers effectively. Those are the first three building blocks – Buyer Acumen , Buyer Engagement Content , and Sales Support Content. The next three blocks are Sales Hiring , Sales Training , and Sales Coaching.

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