2000 Account Management Account Strategy Management 
Jermaine Edwards
MARCH 17, 2020
This is such an important question yet most organisations have not established a clear distinctive path, identifiers and actions for effectively managing the full customer relationship journey. One approach is that of Jim Sterne and Matt Cutler, as published in 2000 in a paper called “E-Metrics, Business Metrics For The New Economy”.
SBI
OCTOBER 22, 2019
MARK: You’re handicapped as an organization if you don’t have a way to see what’s going on in your key accounts today and identify the pathways for optimal revenue growth tomorrow. Where key account management solutions are different than other sales tech is that they lift the cover on what’s happening in key accounts.
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