Remove 2000 Remove Account Strategy Remove Communication Remove Stakeholders
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KAM Customer Life Cycle

Jermaine Edwards

One approach is that of Jim Sterne and Matt Cutler, as published in 2000 in a paper called “E-Metrics, Business Metrics For The New Economy”. How good are you at promoting internal collaboration and communication between customers? How good is your communication? How do you currently tell the story of results with customers?