KAM Customer Life Cycle
Jermaine Edwards
MARCH 17, 2020
This is especially true when it comes to the application of key account management and the elements that shape the success of existing customer management. One approach is that of Jim Sterne and Matt Cutler, as published in 2000 in a paper called “E-Metrics, Business Metrics For The New Economy”.
130 
Let's personalize your content