What is Net Revenue Retention in SaaS and How to Calculate it Correctly
SmartKarrot
OCTOBER 7, 2020
No doubt, new customer acquisition is still a major need for any sustainable business, retaining existing ones is a new need specific to the SaaS industry. The concept is that instead of recovering your ROI on a SaaS business through a one-off purchase, the customers are expected to pay the recurring cost in a longer duration.
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