2000 Customer Experience Decision-making Key Account Management 
Jermaine Edwards
MARCH 17, 2020
The term customer life cycle is still very new and can be traced back to the early 90s. Its use was popularised in the field of marketing and spawned a new thought movement that inspired what is now used within the customer experience industry. Core question: How are we making ourselves easy to choose as a partner?
SBI
OCTOBER 22, 2019
In order to achieve and sustain growth across the overall portfolio, consistent processes, collaboration, and visibility are essential and should include marketing, customer success, product development, etc. This creates a consistent customer experience.
Expert insights. Personalized for you.
130 
Let's personalize your content