The NPS (Net Promoter Score) Does Not Work Any More: Here Is Why!
SmartKarrot
AUGUST 23, 2022
It tracks the willingness of customers to recommend the product or service to their friends, relatives, or peers. It is one where customers evaluate their association with the brand on a scale of 1 to 10. The NPS was developed in 2003 by Fred Reichheld of Bain & Company as a customer loyalty metric.
10 
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