Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group
Farland Group
SEPTEMBER 28, 2022
I’ve been working in ABM since I coined the term back in 2003, and I guess people know me for ABM. Some things have evolved, partly due to the pandemic; we went all digital, and things are much more hybrid now. But I’m really interested in executive engagement, and I’ve written on that.
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