3 CRM Models and How They Improve Customer Profitability
Insightly
NOVEMBER 1, 2022
The Peppers & Rogers Group established the IDIC CRM model in 2004. When customers know you understand them on a personal level via communications and content, they’re more likely to feel an emotional connection, make purchases and remain loyal to your brand. . Below is a detailed overview of each. . IDIC CRM Model.
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