3 CRM Models and How They Improve Customer Profitability
Insightly
NOVEMBER 1, 2022
The Peppers & Rogers Group established the IDIC CRM model in 2004. The name is an acronym for the steps in the process: Identify, Differentiate, Interact and Customize. Its aim is to help operators recognize and utilize customers’ needs and pain points as the key drivers for how you engage them. . IDIC CRM Model.
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