3 CRM Models and How They Improve Customer Profitability
Insightly
NOVEMBER 1, 2022
You’ve heard of CRM software, but are you familiar with CRM models? Choosing a CRM model should be the first step before or just after choosing CRM software. The Peppers & Rogers Group established the IDIC CRM model in 2004. CRM Models: How They Can Boost Customer Profitability. Below is a detailed overview of each. .
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