3 CRM Models and How They Improve Customer Profitability
Insightly
NOVEMBER 1, 2022
When grouping for value, it’s important to focus on long-term, short-term and immediate value to get the clearest picture. Remember — retaining customers is significantly cheaper than onboarding new ones. Adrian Payne and Pennie Frow are Australian professors who developed the five step process model in 2005.
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