Insightly

NOVEMBER 1, 2022

CRM Models: How They Can Boost Customer Profitability. With carefully segmented customers and a method for appealing to each group, you can attract and retain more lifelong customers and increase profits. That’s because adding value and consistently delighting customers increases customer retention and therefore profit.

Profitability 52

Profitability CRM Value Proposition Customer Experience 52

ClearPoint Strategy

NOVEMBER 2, 2021

Blue Ocean Strategy is a strategic planning model that emerged in a book by the same name in 2005. Porter’s Five Forces is an older strategy execution framework (created by Michael Porter in 1979) built around the forces that impact the profitability of an industry or a market. Stakeholders create personal action plans.

Stakeholders 145

Stakeholders Software Software Organization 145

Red Star Kim

MAY 11, 2023

– famous advertiser David Ogilvy said: “the intangible sum of a product’s attributes” and author Marty Neumeier said: “ a brand is a person’s gut feeling about a product, service or organisation” (2005). Initial strategic measures might include: market share, profit growth, return on investment (ROI) or return on marketing investment (ROMI).

Management 130

Management Co-Creation Publishing Leadership 130