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4 Trends Putting the “Value” Back in Value-Added Resellers

Hubspot Sales

And that, coupled with freemium sales equaling a lower customer acquisition cost, makes it attractive to more businesses every year. These SaaS spending categories comprise more than 50% of total spend -- Marketing (~15%), Sales (~10%), Customer Support (5%), BizOps (~25%, think tools like Slack, Zoom, CPQ, ERP, etc.).