2010 Acquisition Investors Leadership 
Flevy
OCTOBER 5, 2023
The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, scientific approach to it. Phase 1: Acquisition The initial phase of the AARRR Growth Funnel involves discovering people attracted to a product.
SBI
SEPTEMBER 29, 2020
Additional new strategic investors include Ameriprise Financial and EDBI. Existing investors participating in the round include Jackson Square Ventures, Lightspeed Venture Partners, and T. We are also thrilled to have Ameriprise Financial, a valued Seismic customer, expand their relationship with us as a strategic investor.
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