Being more strategic – Case studies and insights (Ireland May 2023)
Red Star Kim
JUNE 7, 2023
Funnels for target client segments Another approach considered was to focus on the customer journey (marketing) and buyer funnels (sales) for a few selected segments (or personas). It concludes “Firms that have adopted a one-firm operating model are 2.3 times more likely to be in the top quartile of healthy and high-performing organizations”.
130 
Let's personalize your content