2018, Account Management and Account marketing

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

Another delegate suggested using monday.com | A new way of working to integrate all action lists and help avoid being overwhelmed by so many tasks.

CRM

CRM Marketing Interpersonal Skills Client Relationships

Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

NOVEMBER 17, 2023

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. I scour publications and awards to pick up as many as I can.

Marketing

Marketing Key Account Management Innovation Account Management

Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

DECEMBER 2, 2022

Managing big data and analytics. Account management and selling skills. Project management. Emerging marketing and business development roles (kimtasso.com). Six themes for Proactive Marketing and BD Executives (2019) (kimtasso.com) January 2020. Understanding of ESG and D&I. Digital skills. See also:

Marketing

Marketing Communication Meetings Strategic Thinking

Strategic Accounts Today

Proactive marketing and business development executives – CRM, internal engagement and career insights

Case studies: Marketing and Business Development at law and accounting firms

Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Stay Connected