2018 Account Management Account Planning Account Strategy 
PandaDoc
APRIL 21, 2023
Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. Let’s examine what strategic account management is and the best ways to approach it.
Miller Heiman Group
JANUARY 31, 2019
The 2018 Buyer Preference Study underscores this point: 57.7 Being buyer-centric with existing accounts requires excellent account planning. Account planning goes beyond simply renewing existing products or a list of future products to present to the buyer. percent saying that all sellers are equal.
SBI Growth
JANUARY 31, 2018
Will you touch the right accounts and how is your sales leader assigning the reps to the right accounts? What accounts get you bigger deal sizes? Account management and segmentation is one of the keys in enabling a solid sales strategy.
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