The Missing Link Between Your CRM Investment and Sales Performance
Miller Heiman Group
JULY 18, 2018
How satisfied are you with the rollout and adoption of your CRM system? When we ask sales leaders this question, answers often range from “not very” to “not at all.” In our 2018 Sales Operations Optimization Study conducted by CSO Insights, only 47 percent of respondents reported adoption rates of greater than 90 percent.
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