2020, Account marketing, Key Account Management and Onboarding

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2020

Account marketing

Key Account Management

Onboarding

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. Others may find that the M&BD team is responsible for research.

Key Account Management

Key Account Management Account Management Management Client Relationships

Referrer Management – Capacity and Capability

Red Star Kim

OCTOBER 16, 2023

There was advice for pragmatic solutions: from starting small (focus on a few key relationships, concentrate on “field of play”, Key Account Management (KAM) programmes), preparing relationship maps, scraping data from email threads and reverse engineering successful relationships.

Management

Management Emotional Intelligence Onboarding Communication

Strategic Accounts Today

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Referrer Management – Capacity and Capability

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