Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure
Red Star Kim
JULY 11, 2022
Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. The lack of engagement with data prevented the creation of integrated marketing and business development (selling) campaigns that supported the emerging client journeys. 40% Selling (winning new clients).
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