Direct Mail Is Hot Again: 8 Ways to Write a Winning Sales Letter
Hubspot Sales
FEBRUARY 22, 2018
From boxed balloons to 3D puzzles, there's no shortage of creative ways to format your mailers -- but the most important aspect of your letter is what you say and how you say it. Pain Point: If you’re selling HR recruiting software, a pain point-centered primary message might be, “ Are you spending too much time hiring? ”.
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