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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. Because you're not just searching for your biggest, but your best customers, who'll generate long-term revenue growth and strategic partnerships.

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Top 50 Women Leaders in Customer Success 2022

SmartKarrot

Also, Annette is a distinguished customer success author who has written two books, ‘Customer Understanding: Three Ways Put the “Customer” in Customer Experience’ and ‘Built to Win: Designing a Customer-Centric Culture That Drives Value for Your Business.’. Ashna Patel. Bhavika Kochhar. Dana Alvarenga.