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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Are they expanding through acquisition? In our Account Plan application we have four categories of account development automatically calculated. the opposite is an "Invest" customer where you have low wallet share but high growth potential - here you need strong business development people to realise the opportunity.

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The ultimate sales glossary: 100 sales terms to know

Zendesk

Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. CAC includes marketing expenses, sales rep pay and commission, and work hours dedicated to wooing that customer. Account development representative.

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Top 50 Women Leaders in Customer Success 2022

SmartKarrot

Also, Annette is a distinguished customer success author who has written two books, ‘Customer Understanding: Three Ways Put the “Customer” in Customer Experience’ and ‘Built to Win: Designing a Customer-Centric Culture That Drives Value for Your Business.’. Ashna Patel. Dana Alvarenga. Daphne Lopes.